Let’s take a look at why E-mail marketing is so effective in the Internet marketing industry.
• E-mail marketing is one of the fastest ways to leverage on the Internet. Think about it. All you do is compose an E-mail, customize it to suit the reader (their first name or last name always helps), and click the broadcast button to reach thousands of people instantly!
• E-mail marketing is highly scalable. Unlike an ‘offline’ business where the more customers you have, the busier you are, in E-mail marketing, it is much easier because regardless of the size of your mailing list, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified – all for the same effort!
• E-mail marketing is highly targeted. One of the reasons why E-mail marketing is highly effective at getting sales is because the recipient of the E-mail gets a kind of ‘in your face’ promotion. You are marketing directly to the customer through their PERSONAL mailbox. Not only will you grab their attention firmly, they will tend to respond with the right buyers mindset because they are marketed to directly (unlike other advertising where the buyer might not be in the frame of mind to buy things).
• E-mail marketing is personal. Autoresponders allow you to customize the E-mail in such a way that it allows you to connect with the subscriber individually. The more personalized your E-mail, the better the result (treat it as though you are writing to your best friend). We will get into E-mail autoresponders a bit more closely down the road.
• You can automate many tasks with your autoresponder. For every new opt-in subscriber, you can time your E-mails for you build a relationship with every new opt-in subscriber – what to send to them, when to send it to them and the frequency between each E-mail.
• E-mail marketing acts as a good pre-sell. You might not be able to cram a sales letter into your E-mail, but at least you can pre-sell your subscriber and lead them to your blog, sales letter or website to check out what you have to offer and set them in the right frame of mind before they evaluate what you have to offer.
• E-mail marketing is one of the fastest ways to leverage on the Internet. Think about it. All you do is compose an E-mail, customize it to suit the reader (their first name or last name always helps), and click the broadcast button to reach thousands of people instantly!
• E-mail marketing is highly scalable. Unlike an ‘offline’ business where the more customers you have, the busier you are, in E-mail marketing, it is much easier because regardless of the size of your mailing list, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified – all for the same effort!
• E-mail marketing is highly targeted. One of the reasons why E-mail marketing is highly effective at getting sales is because the recipient of the E-mail gets a kind of ‘in your face’ promotion. You are marketing directly to the customer through their PERSONAL mailbox. Not only will you grab their attention firmly, they will tend to respond with the right buyers mindset because they are marketed to directly (unlike other advertising where the buyer might not be in the frame of mind to buy things).
• E-mail marketing is personal. Autoresponders allow you to customize the E-mail in such a way that it allows you to connect with the subscriber individually. The more personalized your E-mail, the better the result (treat it as though you are writing to your best friend). We will get into E-mail autoresponders a bit more closely down the road.
• You can automate many tasks with your autoresponder. For every new opt-in subscriber, you can time your E-mails for you build a relationship with every new opt-in subscriber – what to send to them, when to send it to them and the frequency between each E-mail.
• E-mail marketing acts as a good pre-sell. You might not be able to cram a sales letter into your E-mail, but at least you can pre-sell your subscriber and lead them to your blog, sales letter or website to check out what you have to offer and set them in the right frame of mind before they evaluate what you have to offer.
Tips On Building Rapport With Your Subscriber
One of the best ways to build relationships with your subscriber is to strengthen the rapport between you and your customer. Here are a few ways to achieve that:
Keep in touch with your mailing list often. Don’t mail them only when you need to promote a product.
• Ask about their needs and concerns. Use questionnaires and get them involved. Ask them what they want you to provide for them helping them with their Internet marketing business.
• Send them gifts sometimes. It could be in the form of free reports, blog templates, graphics or even free membership access!
• Be personal. Let them see your human side or your personal life. It sure beats dry, stale E-mails that talk about product launches all day.
• Educate your readers. When you impart something of value to your subscribers, they will see you as a teacher and listen to what you say. This will come in handy when you want them to ‘listen’ to you and buy whatever you are selling.
One of the best ways to build relationships with your subscriber is to strengthen the rapport between you and your customer. Here are a few ways to achieve that:
Keep in touch with your mailing list often. Don’t mail them only when you need to promote a product.
• Ask about their needs and concerns. Use questionnaires and get them involved. Ask them what they want you to provide for them helping them with their Internet marketing business.
• Send them gifts sometimes. It could be in the form of free reports, blog templates, graphics or even free membership access!
• Be personal. Let them see your human side or your personal life. It sure beats dry, stale E-mails that talk about product launches all day.
• Educate your readers. When you impart something of value to your subscribers, they will see you as a teacher and listen to what you say. This will come in handy when you want them to ‘listen’ to you and buy whatever you are selling.
Stay tuned for Part 2 - Establishing Credibility and Increasing your Opt-Ins.